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Research papers

A consumer model of the European car market

B1 Cars is a major producer of British cars. During the 1970’s it lost the dominance of the British car market, and required rescue by government ownership. It has now been restructured and expects the 1980’s to be a period of regrowth. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Philip Wade, Ronu K. Majumder
June 15, 1983
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Citation

Wade and Majumder (1983a, June 15). A consumer model of the European car market . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-consumer-model-of-the-european-car-market-